All I want for Christmas… is Springfree..sing-our-updated-christmas-carols-af. (a Trampoline that is)

What do you get when you take a great product, someone with jetlag (our marketing manager), and an unfortunate tendency to ‘personalise’ musical choruses?

You get a completely cheesy Springfree Trampoline Christmas.

So we thought we’d share these stunning gems with you – enjoy/ cringe!

Tune: Last Christmas I gave you my heart…

Last Christmas, I bought you a tramp,
It was an el-cheapo, and is now in the dump,
This time I give you Springfree,
The safest thing you could get from me

Tune: All I want for Christmas is you

I don’t want to much this Christmas,
There is just one thing I need,
I don’t care about the presents underneath the Christmas tree,
All I was is safety first, so my kids don’t need a hearse,
All I want for me, all I want for Christmas….
Springfree

Tune: Silent Night

Silent Springfree,
Safe Springfree,
Reduces the risk, the risk for me,
It’s safety net redirects, wayward jumpers  from the edge,
Keeps the kids in one piece, keeps the kids in one piece

Right, back to work …

Kristen

P.S Feel Free to send in your Springfree Christmas Carol for all to sing.  We love a Springfree Christmas!

So, it’s no big secret I just returned from 7 months travelling… and the more I read the luckier I realise I was.

 I’ve joked a little that I’ve been to some pretty dangerous spots, Caracas and Los Llanos in Venezula, Nairobi  in Kenya… etc.

 My mother is fortunately a good sport, and didn’t give me too much grief at the time, but talking recently I realised how worried she really was. And with good cause.

 After hearing exhalations of ‘you went where??!!’… I had a hunt of the world’s most dangerous cities. Guess what, Caracas has arguably the highest danger rating in the world. 

 Then there was a recent travel story in the Sydney Morning Herald (a big paper over here in Australia) listing the top ten places you’re likely to be pick pocketed.

 Shock horror – I’ve been to 8 out of the top 10. And the only reason I haven’t been to all 10 is I ran out of time to visit Madrid (which I’d paid for) and Buenos Aires which was on my original ticket, but I had to change as I couldn’t fit it in.

 

1. Barcelona, Spain

2. Rome, Italy

3. Prague, Czech Republic

4. Madrid, Spain

5. Paris, France

6. Florence, Italy

7. Buenos Aires, Argentina

8. Amsterdam, Netherlands.

9. Athens, Greece

10. Hanoi, Vietnam

 I’m 26, and independent, but I travelled overseas first time alone at 16. Not being a mother myself, but seeing how happy my mum is to have me back in one piece, how do you feel about your kids travelling? Or having little ones, and knowing one day they will?

 Kristen, Marketing Manager, SpringfreeTM Trampoline Australia

 http://www.associatedcontent.com/article/159175/top_5_most_dangerous_countries_in_the.html?cat=9

Springfree™ Trampoline welcomes the New South Wales Minister for Fair Trade’s review into trampoline safety.

Virginia Judge has ordered a NSW Product Safety Committee review into the safety of backyard trampolines.

The review will consider the nature of the Australian Trampoline standard which is currently voluntary and making safety enclosures a requirement.

An estimated 9 – 16 thousand Australian children are presented to emergency departments annually from trampoline injuries, meaning this inquiry is critical.

At Springfree™ Trampoline we’ve been working tirelessly for 5 years to make backyards safer. Traditional spring-based trampolines cause a staggering number of injuries.

Children are injured falling into the springs and frame of traditional trampolines, or falling off or into rigid enclosure poles – we have removed these elements completely from our design – effectively removing the risk of equipment induced injuries.

Imagine if a major car manufacturer sold a product to which you could directly attribute at least 9,000 injuries per year? It would be banned no questions asked. We hope this is the first step towards creating a formal mandated trampoline standard in Australia – ensuring consumers are protected from unsafe products.

Blogged: Kristen @ Springfree™ Trampoline Australia
For any further info on Springfree™ Trampoline, please visit the Springfree Trampoline website.

Thanks for reading – until next time, safe jumping!

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Down here in Australia, Woolworths is the largest supermarket chain, a bit like a Loblaws, Tesco, or Safeway. Anyways, they decided to make a new logo, and Apple is a bit concerned Woolies is stepping on their turf.

Frankly, we’re surprised this is still water cooler conversation.

I have to be honest, when I first saw the new Woolworths logo, Apple (as in technology giant Apple) never came to mind. 

 So when Apple mounted a legal challenge to prevent Australia’s largest retailer from using it, it got me thinking – does anyone else see the similarity?

 Woolworths insists the new logo is a stylish W or a piece of fresh produce and I have to agree with their justification.  But where the issue lies and what apparently has got Apple ‘Spooked’ is the very likely chance that Woollies will diversify into a technology giant as well, making them direct competition in the Australian Market.

 So I put it out to our Marketing Team here at Springfree™ Trampoline to see what they think about the similarities of the logos and Apple’s extreme action to protect its brand:

 Emma, Marketing Coordinator:

Are they using the same graphic designer?

Woollies new logo is catchy and the colours suit the brand, but it does look like Woolies have gone a little stale in original ideas department…

 Tanya, Assistant Marketing Manager:

Not apples and apples. 

Apple don’t own every apple shape around.  Think God invented the original. The Woolies brand perfectly represents the positioning they’ve been building over many years – fresh food people.  Whilst I understand and appreciate the need for trademark protection, Apple are taking it a step too far – beyond being completely different categories, the visual representation and logo treatment is completely different. Even if Woolworths did market computer equipment at some future point – they’ll never have access to market Apple.  It’s not a PC – it’s an Apple and there’s nothing in the world like it.  Apple have given Woolies a great compliment in making this claim, however in doing so have they not lowered their own brand appeal, even a little?

 What Apple’s really scared off…

 

 

 

 

 

 

 

 

 

  What Apple’s really scared off…

 

 

 

 

 

Kristen, Marketing Manager

When you’re talking about technology equipment compared to an FMCG industry, it’s pretty hard to draw any linkage that could challenge Apples business or equity. Outside of category it’s hard to see the concern, but I can understand the desire to seek protection if there’s a belief it would eventually be used in their class – technology.

That said, brand protection is an interesting concept. In protecting their ‘brand’, seems like they may have threatened some of their equity and consumer love. You only have to plug Woolworths into Twitter and you get gems like:

-          Apple taking a bite out of Woolworths?

-          I’ve given up all hope on Apple if they act like this

-          Apple’s joking, the Beatles were using one long before them…

 So what hurts more – someone using a brand stamp that may or may not be a piece of fruit similar to yours, or a whole bunch of people (your consumers) thinking you’re making a big deal?

 

Full Article:

http://www.brisbanetimes.com.au/technology/biz-tech/apple-claims-woolies-is-getting-fresh-with-new-logo-20091005-gi5g.html

Travel Tips (or tid-bits)

Sitting at the desk again is a far cry from the jungles (urban and outdoor), savannahs and deserts of this world – but as others start to pack up their bags – hopefully the following ‘what not to do/ to do’ is helpful. For some, the below may seem common sense, or no-brainers, but for others that lack the ‘street smart gene’ (like myself) hopefully it will help you avoid some interesting experiences!

1) Don’t pat police horses – They may seem like ‘pretty horses’ and remind you of outdoors and farm life, but the police horses in Central Park New York, are not particularly friendly. Upon offering my hand to acquaint myself before patting horse, said horse bit me. Yes, it nabbed my finger, and snapped it in its mouth. A stream of abuse from its copper owner, and fair chunk of a missing finger later – I can clearly say, don’t pat horses.

2) Be careful when falling asleep on planes – it’s fairly usual to sleep on a long haul flight. But just be careful… sometimes you generate unwanted attention. Flying from Trinidad to Guyana, I was asleep, so of course doing my own thing. I woke however, with a strange patting sensation on my head. My seat neighbour, an elderly non-English speaking woman, had kindly decided to stroke my head…Egypt

3) Know your rate in camels – you can’t walk more than 3 paces through most Egyptian sites without offers to be purchased. You shouldn’t settle for much less than 100,000 racing camels… and certainly not a goat.

4) Have a very large medicine kit – Mystery illnesses are rife, and general clumsiness can be the cause of a fair amount of discomfort. Let’s just say… one case of giardia, septicaemia, parasite x 2, not to mention travellers tummy… the ability to self-diagnose and medicate was a must.Busa

5) Learn some local words – okay goes without saying. I just learnt the hard way that ‘buso’ means ‘kiss’ in Arabic. Unfortunately, this lesson was conveyed by a monkey in Marrakesh.

Do you have some travel tips of your own? Share them with us by leaving a comment or posting to our Facebook fan page.

For any further info on Springfree™ Trampoline, please visit the Springfree Trampoline website.

Thanks for reading – until next time, safe jumping!

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2009 has been a year of real adventure. Because of a great team, and some understanding colleagues, I was lucky enough to take some long term leave to cross some of those ‘I always wanted to…’ things off the list. So armed with clear instructions to take a break, and leave my blackberry in the top drawer, I set off.

I fit in some travel – some of my favourites, managing to catch piranha, hunt anaconda, trek the Andes, and eat some stuff like sheep’s brain, and camel.

But the real highlights have been 2 development stints, in Guyana and Kenya.

2 months, Guyana, South America

Positioned on the edge of South America, Guyana affiliates itself with the Caribbean and doesn’t feel like South America as you imagine it. A legacy of its colonial history, it’s a Kristen10cultural melting pot, with an African, East Indian, and Amerindian cultural mix. Our volunteer group was in a semi-permanent logging community called Anarika, around 3 hours by bus from the capital Georgetown. We were on the edge of what’s referred to as ‘the interior’ – the hard to get to, travel through and live in jungle. Think Amazon… and you’re not too far off. We had a two bedroom wooden stilted house/shack – definitely pretty outback for this city girl… washing in a river for two months, flushing the toilet with a bucket, and sharing your living space with 7 others not to mention bats, cockroaches and tarantula’s!

We did a range of work projects from construction, to HIV/AIDS education, teaching and literacy programs.  It took us just over a month, but we were actually able to get immersed in the community – really seeing and living another type of life. It’s pretty rare you get to do that travelling, as you’re usually seeing the best or the worst from the other side of a camera lens.

Kristen009For me, it was a first taste into what it means to go to another part of the world and assist in its development in a small way. Due to nature of the group, project, location, community etc, it wasn’t full on or remote like I expected, and the importance of our efforts was more about the relationships we helped develop and foster in the community, than the physical works we left. I think in our culture, where we’re so used to moving quickly and distinctly, that it was important to remember that even the smallest change, that may have seemed like a very small pebble, was a difference.

A few highlights:

  • Having fun with parasites: I had a few envious people after I got a ‘chigger’ in my foot – a parasite that lays eggs deep under your skin. Removed said ‘chigger’ in home operation, only to have a flea try and live in foot. Result, walked around with wrapped foot, and was forced on at least one occasion to rock a sock and sandal (my disgust was complete).
  • Food: After consumption often cold, and 3 times a day rice, in this spoilt girls opinion, rice is lower on the desirable food chain than a teaspoon of instant coffee, mixed in a margarine tub, with room temperature water and a scoop of powdered milk (a daily caffeine treat in our house for the last couple of weeks).
  • How to fish Anarika style: mix this herb called Kunami, with spiders and cockroaches and flour, and roll them into balls. You take the boat around the islands in the river, and through this stuff in, and it ‘makes the fish drunk’. They then start flopping up and down like mad, and the local boys, just dive in and it becomes a chase to catch them by hand… one of the craziest things I’ve ever seen!

3 weeks, Kenya, Africa

kristen12After 5 months on the road, it was back into central Kenya to the Mully Children’s Family Orphanage. MCF’s functional Mission and Vision is to reach out, rescue, rehabilitate, protect, and care for the less fortunate and vulnerable children in the community. Each Year MCF becomes a home and a hope to street children, orphans, abandoned, abused, HIV & AIDS affected and infected, desperate and neglected children, who have nowhere to call home and no one to care for them.

Kristen2Focused on developing agriculture and other programs to be fully self-sustaining it was so heartening to see a potentially sustainable development model, after seeing such extreme poverty around the world. Since its inception, the organisation has witnessed more than 5,000 children being successfully rehabilitated. We were lucky enough to get involved with the kids, and run health clinics and education programs.kristen11

I was lucky enough to land on trench digging duty – digging house foundations with a pick and shovel. Nothing more rewarding than toiling someone else’s soil – especially in an area that’s so drought stricken around 10.000 people are dying from lack of access to water each week. It’s groups like MCF that make a difference, and being part of that chain was a rewarding experience.

Not to mention I can add to my affectionate title of ‘Queen of the Tramps’, with ‘Trench Wench’.

Thanks for reading – until next time, safe jumping!

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